Polestar has unveiled the Formula 2030 concept, offering a preview of the design direction for its next generation of electric vehicles, including the upcoming Polestar 2 and Polestar 7.
The concept is the first show car developed under the leadership of Head of Design Philipp Römers and is intended to represent the brand’s longer-term Formula 2030 strategy, centred on design, performance and sustainability.
Measuring 4,680mm long, 2,021mm wide and just 1,350mm tall, the Formula 2030 is a compact four-door sports car with a low roofline, wide stance and pronounced rear haunches. Its proportions sit between the forthcoming Polestar 2 and Polestar 7, combining sports car styling with a more practical four-door layout.
Several design elements are expected to reach production. The concept introduces new Dual Blade headlights, which will preview the next-generation Polestar 2’s front-end design when it arrives in 2027. At the rear, a new Single Blade lighting signature replaces the lightbar used on current models.
Other exterior details include a wraparound windscreen, 22-inch wheels, a centrally mounted rear wing and a concealed LiDAR sensor that deploys for autonomous driving functions.
Inside, Polestar has taken a more driver-focused approach, with a 20-inch curved digital instrument display mounted to the steering column and a 12.2-inch central touchscreen integrated into the centre console.
One of the more unusual features is a configurable panel of eight physical controls beneath the central display. Drivers can customise the layout with different switch and rotary controller types, reflecting Polestar’s stated intention to rebalance physical controls and digital interfaces. These controls are beautiful knurled aluminium, and the entire centre console vibe is that of a 1970's sci-fi spacecraft control panel.
The cabin also features four individual seats with inflatable bolsters and cushions designed to adapt to each occupant. The driving position and screen layout change according to the selected Performance, Normal or Autonomous mode, with the steering wheel and displays moving to suit the level of driver involvement.
Sustainability is another focus, with the concept showcasing bio-based composites, recycled materials and low-emission steel. Its door interiors use a mono-material approach designed to improve recyclability, while seat backs combine European flax with bio-based polypropylene.
Finished in a new concept-specific Nitrogen exterior colour, the car uses contrasting gloss, matt and satin surfaces to create a tone-on-tone appearance. Swedish Gold accents appear on the Brembo brake callipers, seatbelts and interior detailing.
Polestar has not announced production plans for the Formula 2030 itself. Instead, the concept provides an indication of the design and technology direction for future models, with elements already confirmed for the next-generation Polestar 2 and forthcoming Polestar 7.
